First, in 2021, Chowdeck a food delivery startup owned by ex-Principal Engineer of Paystack launched, making on-demand food delivery available, Mira a food tech startup owned by ex-Flutterwave VP launched in 2022, making ordering and payment of food seamless through QR codes in restaurants.

Now, GoLemon, a grocery delivery startup has launched, initiated again by 4 ex-Paystack Seniors. GoLemon aims to deliver on-demand groceries to people. Though they admit to having a lot of competitors like Chowdeck, they have stated that their USP is having no “end-to-end competitor.”

The founder mentioned they have direct contact and network with farmers and manufacturers which makes it cheaper as the third party fees have been removed.

What do these fintech people know that we do not?

It is certain that when there is data, and it has been duly interpreted, knowing what to do next will not be hard. This applies everywhere including marketing and building. It is obvious that even when Nigeria is crashing, some things are essential that cannot be done without and if done without will lead to death and one of them is food.

Food is important to live, so even if the inflation is high food must be bought. Also, data from the Nigeria Bureau of Statistics shows that about 60% of income received by people is spent on food.

What does this mean? It means food takes the highest percentage of people’s income.

Do you now know what our fintech guys know?